Fictional example,Business problem,Goal and review date,Audience and buying moment,Offer and boundaries,Useful difference and evidence,Main message,Channel and destination,Customer next step,"Budget, time and owner",Measures and next decision
Pagi Café,Pagi Café in Petaling Jaya has spare kitchen capacity before noon on weekdays.,Receive 20 lunch-set pre-orders over a two-week test; review after the second Friday.,People in nearby offices choosing lunch before their workday becomes busy.,"RM18 chicken rice bowl and iced tea; weekday collection, 11.30am–12pm; order by 10am; maximum 10 sets daily; no delivery.",A defined collection window; show the actual meal and collection counter.,Choose lunch before 10am and collect it before the noon rush.,"Existing Instagram account and counter card, both directing to the current lunch details page.","WhatsApp the date, quantity and name; staff confirm availability and payment instructions.","RM80 printing cap, two preparation hours; owner creates material, cashier handles orders; stop at daily capacity.","Record confirmed sets, collection problems and food cost; decide whether the window and menu suit repeat orders."
Ruang Hair,Ruang Hair in Subang Jaya has six open Tuesday afternoon appointments each week.,Fill six additional appointments across four Tuesdays; review at the end of week four.,Existing followers who can arrange a weekday cut and want a clear starting price.,"RM65 wash and cut with a junior stylist, Tuesday 2–5pm; colouring and treatments excluded; booking required.",A clearly priced service and bookable weekday window; show representative cuts by that stylist.,A Tuesday cut with the price and appointment time agreed before you arrive.,Instagram Stories linking to the appointment enquiry page.,Send the preferred Tuesday and time; receptionist confirms an available appointment.,No paid-media allocation; 90 minutes for assets; receptionist updates availability each Tuesday morning.,"Track enquiries, confirmed slots and attendance; decide whether timing or service details need changing."
Meja IT,Meja IT receives vague support enquiries that take several messages to qualify.,Book four suitable discovery calls over one month; review on the final working day.,Office managers at small Klang Valley firms preparing to add or replace staff laptops.,"A free 20-minute discovery call for offices with 5–25 devices; advice on project scope, without a repair or security audit.",A structured preparation checklist; publish the actual questions used to scope a laptop rollout.,Bring your device count and move date; leave knowing what information a rollout quote needs.,A LinkedIn post linking to a service page with the checklist and enquiry form.,"Submit device count, office location, deadline and contact details to request a call.",No paid-media allocation; three preparation hours; service lead takes at most two discovery calls weekly.,"Record suitable enquiries, calls held and quote requests; decide whether the checklist attracts the intended projects."